Dominoes Pizza recently unveiled a brand new interactive tool that tracks pizza from the moment it is ordered until it leaves the store.

Customers no longer have to wonder if an order went through properly, if it is sitting in limbo or when the pizza will be arriving. Now customers can watch the progress of their order by viewing the simple horizontal bar on Dominoes website. With the Pizza Tracker, not only will customers have peace-of-mind knowing the status of those tasty pies and side orders, the tracker is fun to watch as the order moves from stage to stage in real-time.
How it Works

1. Order pizza either by phone or online.
2. Once the order is taken, visit the Dominoes website and click on the “Track Your Pizza” icon.
3. Type in the customer telephone number to begin tracking.
4. A “terms of use” agreement is included before the tracking process begins, which states, in part, “Dominoes Pizza authorizes you to request Tracker Data for a Dominoes Pizza order for which you are the recipient and for no other purpose”.
5. Customers then view the progress of the order as it moves from one stage to the next. A horizontal bar on the Domino’s website lights up showing the pie’s progress as it moves along.
6. Watch as the pizza moves from order confirmation, preparation, to oven to the box, and finally placed in a heat wave bag en route for delivery.
7. Once the pizza is in the delivery vehicle, the Pizza Tracker process stops.
8. The order should be delivered to the customer’s home within 9 minutes.

According to Domino’s, the tracker is accurate within 40 seconds. The new Pizza Tracker is presently available in 3,400 stores and is scheduled to be rolled out in all Domino’s stores by June 30, 2008.

Currently, Dominoes Pizza is the only national pizza company offering such technology. (Another United States pizza chain, Papa Johns, is currently offering a GPS-based tracking system for several stores in Alabama). While the new interactive tracker provides an accurate, up-to-the-minute account on orders as they are processed, unfortunately the tracker stops short once the preparation process is finished. Once the order leaves the store for delivery, tracking information is no longer available. While the tracker offers numerous innovative advantages for customers, tracking orders from preparation to delivery is preferable.

Aside from the lack of information during the delivery process, the new Internet Pizza Tracker is a simple, convenient and fun high-tech tool for pizza lovers.