Domino’s and the World Cup campaign
July 1st, 2010
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Domino’s Pizza is still offering its new World Cup campaign today, featuring the company’s first ever use of in-game advertising.
Until the day of the final (July 11) Domino’s UK is targeting the company’s 31,000 Facebook fans with competitions offering the chance to win free pizza vouchers, a pizza party, and discount codes.
“We’re always looking for innovative ways to engage with our customers and these platforms have given us a great way to put a bit more Pepperoni Passion into people’s lives this summer.” said Domino’s Pizza marketing executive Karen Houghton.
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